Senior Manager Global Culture & Experiential Marketing (f/m/d)
Wolfenbüttel, DE
The Jägermeister Culture & Experiential Marketing team is responsible for building brand relevance and bringing the brand values to life through the development and execution of innovative and authentic programmes that enable Best Nights through collaboration with creative communities worldwide. Support the role of Jägermeister to be(come) a trustet and active partner in global nightlife in our Global Culture & Experiential Marketing team in Wolfenbüttel as a
Senior Manager Global Culture & Experiential Marketing (f/m/d)
Your key responsibilities:
- Responsible for the global roll-out and strategic management of our student brand ambassador programme "Feierstarter" as well as further initiatives to recruit our core target group Gen Z
- Implementing international projects and drivimg the establishment of global platforms, programmes and communities
- With the help of events, artists and opinion leaders, building global and regional brand affinity while contributing to Jägermeister's global strategies
- Expand the network of artists, which we collaborate with, globally who wants to shape the future of nightlife
- Amplyfy organic content comming from our artist to strenghten our brand equity
- Collaborate with key strategic and functional partners and suppliers, maintaining positive and productive relationships and increase the exchange among each other
- Set-up the organizational roles & responsibilities within different projects and ensure high quality execution in the content & event production
Your qualifications & skills:
- Completed studies in Marketing or other related studies
- Several years of work experience in Marketing and favoured with international projects
- Good understanding of trends and subcultures, ideally contracts in the artists scene
- Experience in the management of complex projects
- Creative, confident manner, flexibility and customer oriented; teamplayer
- Increased willingness to travel
- Independent and passionated for Nightlife culture
- Proficient and fluent in English and preferably more languages
- Competent handling of MS Office applications
Stellensegment:
Equity, Manager, Finance, Management