Global Brand & Communication Planning Manager (f/m/d)
Location:
DE
full-time
For our Global Consumer Strategy & Insights department we are looking for a
Global Brand & Communication Planning Manager (f/m/d)
who's mission is to let the organization understand our (target) consumers, their behavior and motivations, in order how to reach them and retail them in a highly competitive market. The following main tasks are waiting for you:
- Lead Brand Positioning, Brand system development and Purpose evolution to drive consumer & cultural relevance
- Support development of Creative & Messaging hierarchy for Brand Trademark (incl. brief development & creative testing)
- Test and establish new global communication research standard approach for furture campaign development
- Be responsible for continuous refinement of Target Consumer Understanding towards improving campaign, content, etc. effectiveness
- Supports standardizing KPIs for Brand Equity Tracking and Growth Driver evaluations
- Make recommendations to help Global Brand Marketing and the marketing & sales organization to execute against opportunities
You will be a perfect match for this role, if you have the following qualifications:
- Completed studies in Marketing or other related disciplines
- Deep experience in Brand Marketing & Research in client-side team, preferably in lifestyle products and/or entertainment industry
- Experience with quantitative and qualitative research and analyzing multiple content and data inputs
- Proficient at interpreting research learnings and results into story-driven analyses that clearly communicate implications
- Have intellectual curiosity and openness to continuously learn
- Comfortable presenting in small and large groups
- Strong written and verbal communication skills in English as well as in German
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Equity, Manager, Finance, Management